Everybody needs a website. It is the first impressionable interface between a business and the clients, the prospects, the investors, and the stakeholders. A website needs to be compact with eye-catching design with accurate and complete information and of course navigation friendly and illustrative.
Web designing deals with the ‘look and feel’ of the website, images, alignment, layout and all the aesthetic components, which enhances display and viewership. Today, web designing is a trending professional field and web designers are in popular demand. The industry is flourishing one and will continue to grow in the coming years.
Some of the top trends that will drive the web designing industry in 2016 are as follows:
Images and Photography: According to study, 90% of information is transmitted to the brain is visual and they are processed 60,000X faster than normal text. So, visuals are an important aspect of any website. Now, we see more of natural photography or 3D images, which instaly catches the attention of the user, at an emotional level. We also see the advent of hover images, where the text appears, when you scroll over the image. This is both space saving and eye-catching.
Typography: Images need to be accompanied with attractive content, which are easy to read and interpret. So, typography has changed a lot over time and now we see more of handwriting style of text. Calligraphic texts are becoming popular as they are more tangible, with a personal touch.
Material Design: Google’s new material design language adds a new dimension to flat design. They give depth and variety to the layout and an enriching view.
Bold Colours: There is a growing usage of bold colours or dupont colours, which makes the design and the text more vibrant and bright. Startups are choosing more of these colours, which signifies and depicts their brand characteristics.
Storytelling: Dynamic storytelling with graphics and text is becoming quite popular. It adds credibility and personal angle to the website. We also see the emergence of full screen forms, which are more user-friendly.
Video and Animation: Videos, tutorials, animations are the best parts of a website. Designers have advanced methods and video tools, to make the website more interactive and lively.
The surge in the web designing industry is mainly due to faster Internet, accessibility to online resources and sustainability in fierce competition. So, the main two things that this industry need to focus on are UX (User Experience) design and of course, the mobile marketing industry. Both these trends will shape the future of digital marketing and will continue to influence associated sectors.
According to a report, the web designing industry revenue in Australia is expected to grow at the rate of 5.1% annually over the five years through 2015-16 to reach around $980.2 million. With the growing number of consumers and businesses using the Internet everyday, web designers also have to innovate new ways to deliver a quality website experience for users and help their clients to capture the digital market.