Sep 06

A Brief History Of Web Design.

By Nick Rigby | Web Design

Necessity, the mother of all inventions

Computer networking intrigued scientists who were willing to explore ways of communication through computer and internet. The idea of being able to connect information and knowledge database all over the world must surely have fascinated technology enthusiasts and computer scientists alike.

Several initiatives were made out of necessity to connect and link geographically displaced researchers and also to make their study papers and knowledge available throughout the net.

Role of Tim Berners-Lee in web design.

Around 1980’s, a physics research facility in Europe paved the way for using internet.

Tim Berners-Lee, a computer scientist today known for inventing the World Wide Web, was then working on a hypertext project. Using the HTTP (Hyper Text Transfer Protocol) for communication, he established the first successful communication between a client and a server via the internet

From the ‘Text only’ mode to Mosaic Browser

The first browsers were mostly UNIX based and therefore heavily text based pages. Not much of images and sound were found in these browsers and no integrated approach was used.

Mosaic browser otherwise known as NCSA Mosaic broke this trend bringing multiple interfaces. It used protocols like FTP, NNTP and gopher. This browser began to code more common protocols that further popularized web design.

The Netscape Browser

Around 1999, Andreessen formed the Netscape Communications. This brought in the trend of using a variety of HTML tags which were different from the traditional processes. Several changes were made. For instance one version of Netscape could let you change colors in the background as well as the text colors.

Release of the open source license was the milestone in web design evolution. Open source license refers to the license given openly so that millions of web developers out there can participate in designing. This brought in a surge of creativity and allowed complexity to dominate the web design scene.  Australia and its web designers played a fairly good role in this era.

Eventually Netscape lost to Microsoft. But in the years to come, many more dominance wars were about to be fought.

The browser war dominance

The Browser war refers to the war fought between Microsoft and Netscape around 1996-99. Many new technological advancements and routine addition of new features were made and these wars continue till date to dominate the internet industry.

As competition increased, better features began to evolve and web design also took shape in the years to come.

Development of varied skills

Ever since, web designing has taken many shapes and forms owing to its extensive use. It began to be used by different end users from various departments and fields like education, business, scientific researches, social science scholars and millions of other browsers and end users.

Web design is inclusive of both development and maintenance of websites. Along with it, several aspects like web graphic design, interface design, user experience design and search engine optimization is also inclusive.

Some of the best web design developers are now available in Australia who are making a world of difference in this field.

Sep 04

Top 5 Factors To Consider While Designing A Website

By Nick Rigby | Advice , Web Design

How often do you mull upon the importance of a good website?  Does it really add value to your business?  How is a website going to affect your company turnover?

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Indeed, seeking answers to these and a host of several other queries will lead you to consider building or revamping your website.  It definitely is a proven fact, that a well-designed, easy to use website can and does impact customer traffic which in turn does aid in higher profits.  This in turn will aid in the overall growth of your online business.  Let’s not forget, that a good, informative and user friendly website not only helps project your establishment as one that is professional, but also helps retain existing clients and expand your customer base.  Customer retention is the key factor in growth and development of your venture.

A website should be designed to do several things at one glance.  Some of these being detailing your services and products; convey your business ethics; look professional and user friendly.  Point to be noted here, your website functions as your brand ambassador.

In view of these, there are 5 factors to consider while designing a website:

  • Navigation

The most crucial part of a website is the navigation.  Keeping in mind that a website navigation is a list of tags that demarcates the pages of the website.  Always ensure that this primary search tool is easy to use and understand.  It will enhance your customer base.

On the contrary, an overly fancy navigation bar will only turn away potential customers.  Simple and sweet is what works best here.

  • Consistent Brand Design

Care must be taken to ensure that your brand design or logo along with the catch lineremains the same across your pages.  Right from the colours used, to the font, everything should remain identical.  Your customers should be able to recognize your brand at a single glance.  Always remember, that there is comfort in familiarity.  Even a slight change, can be reason enough for your existing client to take a step back and think, if he or she wants to go ahead with the deal.

  • Content Matter

This is the make or break point for your online business venture. It is the content in your website, that positions your company and conveys your business premise. Website content should be concise, precise, meaningful.  The client should be made to feel important which in turn will make him want to transact with you.

Keep in mind that an overly cluttered website that tries to say and do too much only ends up frustrating the user.  The end result being, the client moves on to your competitor.  Not a very ideal scene, this.

  • Generic Reading Patterns (What catches your attention) along with the role of SEO

It is a known fact that, reading from top to bottom with matter placed from left to right provides optimum comfort.  So, quite natural then, to place the vital information on the topmost left-hand side of the page.  This will ensure visibility alongwith effective communication of your business idea/services.

The double benefit of designing your website in this manner is that it also works to enhance search engine optimization, which in turn helps bring up your website faster, thereby ensuring that your venture remains in the limelight.

  • Ensure that your client Trusts you

Trust as a key factor, works wonders.  Customers have to trust you enough, to continue dealing with you.  It is the feel good factor without which, you can be assured that your business will go nowhere. Effective communication and marketing techniques, where you seek out what your customer needs or is looking for and implementing these makes the client feel important enough.  This done, the customer now trusts you to provide him with his requirements, which in turn ensures that he continues to deal with you even in the future.

Sep 01

Top Web Designing Trends in 2016

By Nick Rigby | Web Design

Everybody needs a website. It is the first impressionable interface between a business and the clients, the prospects, the investors, and the stakeholders. A website needs to be compact with eye-catching design with accurate and complete information and of course navigation friendly and illustrative.

Web designing deals with the ‘look and feel’ of the website, images, alignment, layout and all the aesthetic components, which enhances display and viewership. Today, web designing is a trending professional field and web designers are in popular demand. The industry is flourishing one and will continue to grow in the coming years.

Some of the top trends that will drive the web designing industry in 2016 are as follows:

Images and Photography: According to study, 90% of information is transmitted to the brain is visual and they are processed 60,000X faster than normal text. So, visuals are an important aspect of any website. Now, we see more of natural photography or 3D images, which instaly catches the attention of the user, at an emotional level. We also see the advent of hover images, where the text appears, when you scroll over the image. This is both space saving and eye-catching.

Typography: Images need to be accompanied with attractive content, which are easy to read and interpret. So, typography has changed a lot over time and now we see more of handwriting style of text. Calligraphic texts are becoming popular as they are more tangible, with a personal touch.

Material Design: Google’s new material design language adds a new dimension to flat design. They give depth and variety to the layout and an enriching view.

Bold Colours: There is a growing usage of bold colours or dupont colours, which makes the design and the text more vibrant and bright. Startups are choosing more of these colours, which signifies and depicts their brand characteristics.

Storytelling: Dynamic storytelling with graphics and text is becoming quite popular. It adds credibility and personal angle to the website. We also see the emergence of full screen forms, which are more user-friendly.

Video and Animation: Videos, tutorials, animations are the best parts of a website. Designers have advanced methods and video tools, to make the website more interactive and lively.

The surge in the web designing industry is mainly due to faster Internet, accessibility to online resources and sustainability in fierce competition. So, the main two things that this industry need to focus on are UX (User Experience) design and of course, the mobile marketing industry. Both these trends will shape the future of digital marketing and will continue to influence associated sectors.

According to a report, the web designing industry revenue in Australia is expected to grow at the rate of 5.1% annually over the five years through 2015-16 to reach around $980.2 million. With the growing number of consumers and businesses using the Internet everyday, web designers also have to innovate new ways to deliver a quality website experience for users and help their clients to capture the digital market.